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Southwest Vision Center

Your North Richland Hills Eye Doctor

Off of Mid Cities Blvd and Rover Ln.

Schedule an Exam Today

About Southwest Vision Center

7728 Mid Cities Boulevard
7728 Mid Cities Boulevard
7728 Mid Cities Boulevard
7728 Mid Cities Boulevard
7728 Mid Cities Boulevard

Meet our Eye Doctors

Maria Soto
Maria Soto O.D.
Cheryl Simmons
Cheryl Simmons O.D.

Eyeglasses & Frames

Designer Frames

Our extensive optical section offers a wide variety of eyeglass frames in every style, material & design. Come visit us today to see for yourself!

Our expert optical team can find just the right pair of glasses for you to be confident and look your best.

View Sunglasses

Lens coatings improve visual comfort, make it easier to clean your glasses and ensure your lenses last longer. Coatings include anti-scratch, anti-reflective, photochromatic and UV / blue light filters.

View Lens Treatments

Contact Lenses

Contact Lens Fitting

We offer a wide range of contact lens options from dailies, monthly to multifocal contact lenses for crystal clear vision and superior comfort.

During a contact lens exam, your eye doctor will check if you are a good candidate for contacts and find the best type of contacts for your needs.

View Eye Exams for Contact Lenses

Q1 2026 2-WEEK SPECIAL EVENT Spring Savings Event (Mar 22 - Apr 4): 40% Off Complete Eyeglasses

Q1 2026 2-WEEK SPECIAL EVENT Spring Savings Event (Mar 22 - Apr 4): 40% Off Complete Eyeglasses

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Does not include Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer ends 04/04/2026.

We Accept Most Insurance Plans

Insurance Questions

Have another plan?
Benefit questions?
Paying out of pocket?
Call us, we are happy to help.

VSP logo
VSP
Medicare logo
Medicare
United Healthcare logo
United Healthcare
Aetna logo
Aetna
Spectera logo
Spectera
EyeMed logo
EyeMed
Anthem Blue Cross Blue Shield logo
Anthem Blue Cross Blue Shield
Blue Cross logo
Blue Cross

Location & Opening Hours

Off of Mid Cities Blvd and Rover Ln.

  • Open Evenings
  • Onsite Parking
  • Free Parking
  • Wheelchair Accessible
  • Shop Glasses

    No appointment needed

Business Hours
  • Monday 7:30 am - 12:00 pm
    1:00 pm - 5:30 pm
  • Tuesday 7:30 am - 12:00 pm
    1:00 pm - 5:30 pm
  • Wednesday 7:30 am - 12:00 pm
    1:00 pm - 5:30 pm
  • Thursday 7:30 am - 12:00 pm
    1:00 pm - 5:30 pm
  • Friday 7:30 am - 12:00 pm
    1:00 pm - 3:00 pm
  • Saturday Closed
  • Sunday Closed
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